and find the proven formula for success...

Hi Friend,

In the past, marketing has been a "close your eyes and cross your fingers" type of experiment. Sometimes it worked, but more often it left us picking up the pieces in dejection. It doesn't have to be that way anymore!

Infusionsoft has been hard at work in the lab, and they've come up with a formula that revolutionizes marketing for small businesses. They've discovered that a few simple "scientific" principles of marketing automation can dramatically change results for any business...including yours:

• The Segmentation Theorem - When prospects are categorized according to their demographics, interests, and behaviors, marketing messages can be personalized. When marketing messages are personalized, conversion rates will increase exponentially.
• The Rule of Relevant Messaging (MC=R³) - Proves the equation: Maximum Conversion = (the right message) x (the right time) x (the right person).
• Infusionsoft's 1^st Law of Follow-Up - With any given prospect, the number of follow-up communications (and their relevance) is in direct proportion to the likelihood of making the sale.

And these aren't just some equations on paper - they've been proven over and over again in real world applications. Infusionsoft is opening up the Marketing Lab to show you just how it's done.

Join them for a free educational video series where they'll show you the mad science behind marketing automation.

p.s. Bring your goggles...this could get crazy!